Beer Brings People Together

It’s the old story. Beer nerds meet. Bond over beer. Decide to make beer together. The beer’s so good, they want to sell it. The folks at Rock House Brewing came to us with a passion for their product and a genuine desire to make a unique gathering place. And an unusual home. Rock House Brewing is located in the former Lexington Quarry Co.’s headquarters. That’s right – their building is made out of rocks.

Rock House Brewing Building Beer Design

Now open, the space is conveniently right down Limestone from us. You’ll have to see their exciting tap room to believe it.

Rock House Brewing Branding Beer Design PhotographyRock House Brewing Branding Beer Design PhotographyRock House Brewing Branding Beer Design Photography

Their identity marries their twin goals of experimentation and community-building. Upon first reading, the mark is their initials with an unusually angular type treatment. Upon the second, the mark evokes the image of pulling up a chair to a bar. Paired with vibrant, psychedelic backgrounds, the graphic potential of this identity is completely unlike anything else in the Lexington craft beer scene. Unlike anything else in the craft beer scene at all.

Rock House Brewing Branding Beer Design PhotographyRock House Brewing Branding Beer Design Sketches and IdeasRock House Brewing Branding Beer Design LogoRock House Brewing Branding Beer Design Pattern LogoRock House Brewing Branding Beer Design Pattern LogoRock House Brewing Branding Beer Design BottlesRock House Brewing Branding Beer Design Business CardsRock House Brewing Beer Design Branding StickerRock House Brewing Beer Branding Design CoastersRock House Brewing Branding Beer Design Social MediaRock House Brewing Branding Beer Design Photography



Check out the branding we launched for another start-up: Longship.
Learn about the digital strategy of another start-up – in the landscaping industry.