Go By Bicycle

The best way to experience a city is by bicycle. After just a few weeks of being here in Lexington, I noticed a distinct culture of bike-riding. And as a rapidly improving community, Lexington needs to keep pace with its transportation. We need a city-wide bikeshare program. A program unique to Lexington’s culture.

Advancing with my observations, research, and brainstorms with the rest of the creative team, I developed two completely different bikeshare brands.

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Kickstand is a vibrant identity that demonstrates this bikeshare program’s vested interest in joy. The energy and aggression is suggested by the slanted, angular k. A fluorescent, reflective color palette. These bikes are edgy and visible.

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Cycle Cycle is more friendly and approachable. More sophisticated. The name is derived from the repetitive turning of bike wheels, and it is also a reference to the cycle of the bike being used, returned, and used again. Cycle Cycle uses a neutral color palette with a bright blue to nod the Kentucky blue. The mark is an infinity line, curvy and round with colors breaks to evoke the motion of wheels.

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Kristen is a new designer at Bullhorn. She used to be an intern. Read her interview here.
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