Look Up

We worked with the city to launch Safe Streets, raising awareness on the road for pedestrians, bikers, and drivers. We’re all distracted. Behind the wheel, crossing the street, or commuting on two wheels. Lexington’s downtown area is no place to zone out. This campaign is intended to jog people out of their comfort zones and …

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“The Man” Needs a Facelift

Institutions are made to be toppled. From governments to fast fashion brands, the more “establishment” you are perceived, the more untenable your position in a cultural climate in which two-thirds of the world have less than 50% trust in “the system.” If you’re a part of “the system,” or a large organization that has been …

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Posted in: Branding, Thoughts

Providing Access, Empowering Independence

Adaptive recreation programs are a huge asset and point of pride in recreation destinations across the country – from skiing in Vail to kayaking in Martha’s Vineyard. These therapeutic programs work with people with cognitive and physical disabilities, expanding their access to physical fitness. The benefits – from emotional to functional – of programs like …

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WordPress Plugins Are Like Those Glade Plugins, Right?

It’s no secret that we love (or, when we’re feeling less positive, tolerate) WordPress. It’s our go-to Content Management System (CMS) for the websites that we design and develop. Its usage is so widespread finding answers to questions is easy. If you’re running into an issue, it’s fairly likely that someone else has hit that …

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Posted in: Web Design

Why We Bike, Revisited

My favorite French word is flâner. Originally defined as “the act of being lazy, avoiding chores,” this term became a rallying cry for Modernism. In the 19th century, poets and scholars redefined what it meant to be a flâneur. Charles Baudelaire put it this way: For the perfect flâneur, for the passionate spectator, it is …

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Posted in: Culture, Thoughts

Checking in on Block + Lot

Before there was a Block + Lot, there were three friends. Peter Barr, Greg Leveridge, and Clay Angelucci grew up together in Lexington. The three friends ended up pursuing similar careers in real estate, and after substantial experience working for established companies they decided to strike out on their own. They hired their lifelong friend …

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Posted in: Startup, Thoughts

We Found a Treasure Around the Corner

Mary Todd Lincoln, wife of President Abraham Lincoln, was the 16th First Lady of the United States. The fourth-born of sixteen children, she sparked controversy in almost every aspect of her life. Mary was notorious for over-shopping, and she completely redecorated the White House after she and Lincoln moved in. One year, she purchased 400 …

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