More Than a Number

Challenge 1 in 5 adults in the United States do not have a high school diploma or GED certification. This translates to more than 39 million people out of reach of the benefits a degree provides. Kentucky Educational Television (KET) Network, the largest PBS member network, created Fast Forward in response to this crisis. Fast …

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Posted in: Higher Education

Who Owns Solar Power?

Challenge Net metering should be received well. By installing solar energy units on your house, you can generate your own energy. When you generate a surplus, you can sell that energy back to a utility company and get a credit on your bill. The utility company will then distribute that energy back out to other …

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We Planted Trees

B Corp Certification is not just a logo slapped on the corner of our website. We have to work every day to earn that certification by conducting business responsibly. That’s all part of thinking more large-scale about our impact on the environment. About our relationship with this neighborhood, this city, and the world. It’s easy …

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Posted in: Culture

What’s in a Name? How about 5 Names?

Challenge In 1980, Briggs Cochran started his own corporate benefits firm and called it Benefit Insurance Marketing. Essentially, he was brokering relationships between corporate insurance providers and businesses while managing the business’s needs in all things benefits. The business grew. New clients of varying sizes and needs. New offerings. New employees who loved working there …

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We Win, You Win

We recently won an award. It felt good. It felt so good I broke out of my normally reclusive routine to go the award dinner in the big city. Transform Magazine curated the event. They are a global magazine covering rebranding and brand development. They also happen to throw a great party. (This is where …

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A Simple Belief in the Power of People

It’s no secret that factories have bad associations. The word conjures morbid imagery. But the fact is that manufacturing facilities don’t just employ communities, they power communities. There’s a lot of good there. More Than a Bakery is a new kind of facility, inspired by all that is good about the people who work there. …

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Generating Power

The Ashley power plant has powered the central business district of St. Louis for over a century. When it was built in 1904 by the Union Electric Company, the plant was coal-fired. Later, it was converted to an oil-fired power plant. Now, a brand-new company is leading the plant into a new generation of power. …

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Choose a Logo

Me: I work at a branding agency. My grandma: What is that? Branding? Me: We make logos. My grandma: Oh, like the Swoosh? Nike’s symbol has its own Wikipedia page. Similarly, Coca-Cola’s name cannot be spoken without conjuring up that distinctly swooping, calligraphic logo. How both companies chose their respective logos may surprise you. And …

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Posted in: Branding, Thoughts

Get to Know Joule

Joule’s new identity elevates their organization to a national player, and their website supports that. It was critical in the development of their brand voice and profile. As contributors to a national conversation about finance through their podcast, TV appearances, blog, newsletter, and speaking appearances, the folks at Joule needed a website to showcase this …

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Posted in: Branding, Financial

B Corp Certification Means Something More

We recently became a Certified B Corporation®. B Corps are a new type of company that uses the power of business to solve social and environmental problems. A fundamental piece of B Corp literature, the B Corp Declaration of Interdependence is about our interconnectedness with each other and the world. In that spirit, I am …

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Posted in: Culture, Thoughts

Prove That You Care

As I was adding the B Corp Certification icon to the footer code, I realized that I didn’t really know what that meant or why anyone should care. What is B Corporation Certification? B Lab (the non-profit organization that anoints business with B Corp Certification) uses the following blurb to describe B Corp Certification: “B …

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Posted in: Culture, Thoughts