Choose a Logo

Me: I work at a branding agency. My grandma: What is that? Branding? Me: We make logos. My grandma: Oh, like the Swoosh? Nike’s symbol has its own Wikipedia page. Similarly, Coca-Cola’s name cannot be spoken without conjuring up that distinctly swooping, calligraphic logo. How both companies chose their respective logos may surprise you. And …

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Posted in: Branding, Thoughts

Get to Know Joule

Joule’s new identity elevates their organization to a national player, and their website supports that. It was critical in the development of their brand voice and profile. As contributors to a national conversation about finance through their podcast, TV appearances, blog, newsletter, and speaking appearances, the folks at Joule needed a website to showcase this …

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Posted in: Branding, Financial

B Corp Certification Means Something More

We recently became a Certified B Corporation®. B Corps are a new type of company that uses the power of business to solve social and environmental problems. A fundamental piece of B Corp literature, the B Corp Declaration of Interdependence is about our interconnectedness with each other and the world. In that spirit, I am …

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Posted in: Culture, Thoughts

Prove That You Care

As I was adding the B Corp Certification icon to the footer code, I realized that I didn’t really know what that meant or why anyone should care. What is B Corporation Certification? B Lab (the non-profit organization that anoints business with B Corp Certification) uses the following blurb to describe B Corp Certification: “B …

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Posted in: Culture, Thoughts

Does Branding Actually Help Nonprofits?

When people think of branding, they think for profit. Commercial art. For those in the nonprofit word, it is primarily a tool for fundraising – or written off completely. Both of these ideas are wrong. MONEY DOES NOT DILUTE YOUR MISSION Mahnaz Afkhami, founder of the Women’s Learning Partnership for Rights, Development, and Peace (WLP), …

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Posted in: Branding, Non-Profit

How to Sell a Big Idea

Thousands of Texans travel between Dallas and Houston. It is a ten-hour round-trip drive on the massively gridlocked I-45. This highway hosts outdated bridges and service stations. It is in dire need of repair, redesign, and rebuilding. And even with this restoration, the highway would continue to engender traffic. The Texas Bullet Train is an …

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Our Summer Interns Converse for the First Time

The intern interview is pretty hyped up around here. We like to think it’s because we’re the office enigmas. Just ask Chris. He’s always convinced we’re plotting something. On our penultimate week of our internships, we decided to sit down for a quick conversation that will hopefully dispel some of the mystery that surrounds us. …

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Posted in: Culture

Straight Talk

Churchill McGee is a general contracting company with a bold, no-bullshit approach. Their design and construction expertise is wide-ranging – from projects in retail, restaurant, and office spaces to historical, governmental, educational, and healthcare facilities. Notable past projects include the Bluegrass Airport facade, the Transylvania University library, and Windy Corner Market. Their candid sensibility sets …

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Posted in: Branding

Following Transformation in Real-Time

We first met Ryan Hargrove 4 years ago. He taught a creativity class at the University of Kentucky. He asked us to speak to the class about our methodologies for maintaining high levels of creative output. We returned a couple years in a row and became friends. He called with a project with a super …

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Look Up

We worked with the city to launch Safe Streets, raising awareness on the road for pedestrians, bikers, and drivers. We’re all distracted. Behind the wheel, crossing the street, or commuting on two wheels. Lexington’s downtown area is no place to zone out. This campaign is intended to jog people out of their comfort zones and …

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“The Man” Needs a Facelift

Institutions are made to be toppled. From governments to fast fashion brands, the more “establishment” you are perceived, the more untenable your position in a cultural climate in which two-thirds of the world have less than 50% trust in “the system.” If you’re a part of “the system,” or a large organization that has been …

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Posted in: Branding, Thoughts

Providing Access, Supporting Independence

Adaptive recreation programs are a huge asset and point of pride in recreation destinations across the country – from skiing in Vail to kayaking in Martha’s Vineyard. These therapeutic programs work with people with cognitive and physical disabilities, expanding their access to physical fitness. The benefits – from emotional to functional – of programs like …

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