Video Communications 101

Branding is the use of language and design to solve communication problems. It just makes sense to use all the tools at the right time. Video is a great tool, and technological advances have made now a great time to use video to tell your story. I remember about three things from college. One: in …


Logo Moves

We spend a fair amount of time explaining that brand design isn’t decorative. It is a transformative process. It is sometimes a difficult point to make because the easiest transformation to point to is the visual identity. Without context, it is easy to think the color choices, the typography, the logo itself are just aesthetic …

Posted in: Branding

More Than a Number

Challenge 1 in 5 adults in the United States do not have a high school diploma or GED certification. This translates to more than 39 million people out of reach of the benefits a degree provides. Kentucky Educational Television (KET) Network, the largest PBS member network, created Fast Forward in response to this crisis. Fast …

Posted in: Higher Education

Who Owns Solar Power?

Challenge Net metering should be received well. By installing solar energy units on your house, you can generate your own energy. When you generate a surplus, you can sell that energy back to a utility company and get a credit on your bill. The utility company will then distribute that energy back out to other …


What’s in a Name? How about 5 Names?

Challenge In 1980, Briggs Cochran started his own corporate benefits firm and called it Benefit Insurance Marketing. Essentially, he was brokering relationships between corporate insurance providers and businesses while managing the business’s needs in all things benefits. The business grew. New clients of varying sizes and needs. New offerings. New employees who loved working there …


We Win, You Win

We recently won an award. It felt good. It felt so good I broke out of my normally reclusive routine to go the award dinner in the big city. Transform Magazine curated the event. They are a global magazine covering rebranding and brand development. They also happen to throw a great party. (This is where …


A Simple Belief in the Power of People

It’s no secret that factories have bad associations. The word conjures morbid imagery. But the fact is that manufacturing facilities don’t just employ communities, they power communities. There’s a lot of good there. More Than a Bakery is a new kind of facility, inspired by all that is good about the people who work there. …


Generating Power

The Ashley power plant has powered the central business district of St. Louis for over a century. When it was built in 1904 by the Union Electric Company, the plant was coal-fired. Later, it was converted to an oil-fired power plant. Now, a brand-new company is leading the plant into a new generation of power. …


Choose a Logo

Me: I work at a branding agency. My grandma: What is that? Branding? Me: We make logos. My grandma: Oh, like the Swoosh? Nike’s symbol has its own Wikipedia page. Similarly, Coca-Cola’s name cannot be spoken without conjuring up that distinctly swooping, calligraphic logo. How both companies chose their respective logos may surprise you. And …

Posted in: Branding, Thoughts

Get to Know Joule

Joule’s new identity elevates their organization to a national player, and their website supports that. It was critical in the development of their brand voice and profile. As contributors to a national conversation about finance through their podcast, TV appearances, blog, newsletter, and speaking appearances, the folks at Joule needed a website to showcase this …

Posted in: Branding, Financial

Does Branding Actually Help Nonprofits?

When people think of branding, they think for profit. Commercial art. For those in the nonprofit word, it is primarily a tool for fundraising – or written off completely. Both of these ideas are wrong. MONEY DOES NOT DILUTE YOUR MISSION Mahnaz Afkhami, founder of the Women’s Learning Partnership for Rights, Development, and Peace (WLP), …

Posted in: Branding, Non-Profit