A Simple Belief in the Power of People

It’s no secret that factories have bad associations. The word conjures morbid imagery. But the fact is that manufacturing facilities don’t just employ communities, they power communities. There’s a lot of good there. More Than a Bakery is a new kind of facility, inspired by all that is good about the people who work there. …


Good Food Tastes Better

Shawn “Big Shake” Davis started working in a restaurant kitchen when he was 12. Now, he’s a culinary entrepreneur with a growing roster of television appearances and a host of brands to his name – including his newest venture to hit Lexington, Kentucky, Big Shake’s Hot Chicken. … Continued


A Gathering Place Revisited

Like all great things, the rebrand process takes time, care, and focus. Since partnering with Good Foods Co-Op in fall 2013, we’ve helped them revitalize their brand through research, strategy development, visual identity creation, and their website launch. Now, Good Foods has implemented its new interior and exterior redesigns, bringing the store into a more accessible, engaging space. … Continued

Posted in: Branding, Food

Getting to Know Our Neighbors

Some randos moved in downstairs. We made their logo. They opened officially last Monday. And now we go there five times a day and we’ve all gained a collective 120 pounds. That’s 10 pounds per employee. How is Broomwagon doing? Ask our potbellies. We also wrote about Parkside Bike Shop’s rebrand. And we last wrote …


A Story Behind Every Flavor

Toa, the maestro behind Crank & Boom, called us asking for a packaging facelift that told the C&B story with a little more personality. Carrie and I worked with Toa to explore what it sounds like to be a craft ice cream maker in Kentucky using local ingredients. Fresh Strawberry tastes like summer and youthfulness. …


It All Started With a Watermelon

Limestone Blue is a lot of things to a lot of people. An art gallery, music venue, and – first and foremost – a great restaurant. The food is experimental without being intimidating; you will try and enjoy something you’ve never had before. When you’re there, you get the sense that this is more than …


One Night in Bangkok

What started as a small family-run eatery has grown into a local culinary empire. Toa Green is already ubiquitous in Lexington, and she has no plans to stop. From the Thai Orchid Cafe to Crank & Boom, Green’s businesses have completely changed the game. Next up: food trucks. Toa came to us with a phenomenal product …