What’s in a Name? How about 5 Names?

Challenge In 1980, Briggs Cochran started his own corporate benefits firm and called it Benefit Insurance Marketing. Essentially, he was brokering relationships between corporate insurance providers and businesses while managing the business’s needs in all things benefits. The business grew. New clients of varying sizes and needs. New offerings. New employees who loved working there …

/

We Win, You Win

We recently won an award. It felt good. It felt so good I broke out of my normally reclusive routine to go the award dinner in the big city. Transform Magazine curated the event. They are a global magazine covering rebranding and brand development. They also happen to throw a great party. (This is where …

/

A Simple Belief in the Power of People

It’s no secret that factories have bad associations. The word conjures morbid imagery. But the fact is that manufacturing facilities don’t just employ communities, they power communities. There’s a lot of good there. More Than a Bakery is a new kind of facility, inspired by all that is good about the people who work there. …

/

Generating Power

The Ashley power plant has powered the central business district of St. Louis for over a century. When it was built in 1904 by the Union Electric Company, the plant was coal-fired. Later, it was converted to an oil-fired power plant. Now, a brand-new company is leading the plant into a new generation of power. …

/

Providing Access, Supporting Independence

Adaptive recreation programs are a huge asset and point of pride in recreation destinations across the country – from skiing in Vail to kayaking in Martha’s Vineyard. These therapeutic programs work with people with cognitive and physical disabilities, expanding their access to physical fitness. The benefits – from emotional to functional – of programs like …

/