How to Launch a New Brand

Great stories are made or broken by the way you tell them. For the organizations we work with, their branding exercise is proven through the way that they unveil their new look and feel to the world. In our recent collaboration with landscaping company Plot (formerly Great Lawns), brand rollout was critical to their success. … Continued

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Good Food Tastes Better

Shawn “Big Shake” Davis started working in a restaurant kitchen when he was 12. Now, he’s a culinary entrepreneur with a growing roster of television appearances and a host of brands to his name – including his newest venture to hit Lexington, Kentucky, Big Shake’s Hot Chicken. … Continued

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Good Work Grows

Like a lot of people, Josh Sherman started mowing lawns for spending money in high school. Unlike a lot of people, he grew that pastime into a thriving, responsible business. For homeowners in Lexington, Great Lawns was a best-kept-secret. … Continued

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Design for a New Chapter

MCF Advisors is a financial services firm helmed by two industry veterans Bob Sathe and Dave Harris. With a strong reputation and a history of expert service, MCF was in a unique position to enhance their existing relationships and take their firm into a new chapter in their ongoing success story. Their refreshed brand builds …

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People + Technology

Cal Laboratory is a clinical diagnostic service that works with medical professionals to collect, analyze, and deliver results from three different kinds of tests: toxicology, blood, and pharmacogenomics. They help physicians provide the best treatment to their patients. Translating a Spirit The difference between Cal and similar companies like LabCorp and Quest is their people. …

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Bullhorn Amps Up the Flavor

You’ve already met Sword, but have you tried it? When we worked with the Sword team to build a branded identity that would clearly demonstrate the product’s honesty and practicality, we created a stripped down fitness packaging design to match. To say that Sword has grown over the past 6 months is an understatement. Sword’s …

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History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them. EM Ford offers insurance and financial …

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Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. This kind of determination …

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