Design for a New Chapter

MCF Advisors is a financial services firm helmed by two industry veterans Bob Sathe and Dave Harris. With a strong reputation and a history of expert service, MCF was in a unique position to enhance their existing relationships and take their firm into a new chapter in their ongoing success story. Their refreshed brand builds …

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People + Technology

Cal Laboratory is a clinical diagnostic service that works with medical professionals to collect, analyze, and deliver results from three different kinds of tests: toxicology, blood, and pharmacogenomics. They help physicians provide the best treatment to their patients. Translating a Spirit The difference between Cal and similar companies like LabCorp and Quest is their people. …

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Bullhorn Amps Up the Flavor

You’ve already met Sword, but have you tried it? When we worked with the Sword team to build a branded identity that would clearly demonstrate the product’s honesty and practicality, we created a stripped down fitness packaging design to match. To say that Sword has grown over the past 6 months is an understatement. Sword’s …

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History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them. EM Ford offers insurance and financial …

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Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. This kind of determination …

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A Gathering Place

Every Lexingtonian has a relationship with the Good Foods Co-op. It’s a fixture here because its work permeates the fabric of Kentucky. Uniting local makers, farmers, and customers in a cooperative, this market is its own culture. Over a year ago, we worked with Good Foods to rebrand. The new look is engaging and fun …

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Every Turn, Every Step, Every Mile

The Freight Rail Customer Alliance is a group of people from a range of industries who all make use of the rail to run their businesses. In short: they ship by freight rail. And the rail lines are dominated by a restricted few. This means that staying competitive – keeping prices down – is difficult …

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Getting to Know Our Neighbors

Some randos moved in downstairs. We made their logo. They opened officially last Monday. And now we go there five times a day and we’ve all gained a collective 120 pounds. That’s 10 pounds per employee. How is Broomwagon doing? Ask our potbellies. We also wrote about Parkside Bike Shop’s rebrand. And we last wrote …

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A Story Behind Every Flavor

Toa, the maestro behind Crank & Boom, called us asking for a packaging facelift that told the C&B story with a little more personality. Carrie and I worked with Toa to explore what it sounds like to be a craft ice cream maker in Kentucky using local ingredients. Fresh Strawberry tastes like summer and youthfulness. …

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Connecting People

Thousands of Texans travel between Dallas and Houston. It is a ten-hour round-trip drive on the massively gridlocked I-45. This highway hosts outdated bridges and service stations. It is in dire need of repair, redesign, and rebuilding. And even with this restoration, the highway would continue to engender traffic. Texas Central is an opportunity to …