Good Work Grows

Like a lot of people, Josh Sherman started mowing lawns for spending money in high school. Unlike a lot of people, he grew that pastime into a thriving, responsible business. For homeowners in Lexington, Great Lawns was a best-kept-secret. … Continued

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Design for a New Chapter

MCF Advisors is a financial services firm helmed by two industry veterans Bob Sathe and Dave Harris. With a strong reputation and a history of expert service, MCF was in a unique position to enhance their existing relationships and take their firm into a new chapter in their ongoing success story. Their refreshed brand builds …

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People + Technology

Cal Laboratory is a clinical diagnostic service that works with medical professionals to collect, analyze, and deliver results from three different kinds of tests: toxicology, blood, and pharmacogenomics. They help physicians provide the best treatment to their patients. Translating a Spirit The difference between Cal and similar companies like LabCorp and Quest is their people. …

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Bullhorn Amps Up the Flavor

You’ve already met Sword, but have you tried it? When we worked with the Sword team to build a branded identity that would clearly demonstrate the product’s honesty and practicality, we created a stripped down fitness packaging design to match. To say that Sword has grown over the past 6 months is an understatement. Sword’s …

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History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them. EM Ford offers insurance and financial …

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Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. This kind of determination …

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A Gathering Place

Every Lexingtonian has a relationship with the Good Foods Co-op. It’s a fixture here because its work permeates the fabric of Kentucky. Uniting local makers, farmers, and customers in a cooperative, this market is its own culture. Over a year ago, we worked with Good Foods to rebrand. The new look is engaging and fun …

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Every Turn, Every Step, Every Mile

The Freight Rail Customer Alliance is a group of people from a range of industries who all make use of the rail to run their businesses. In short: they ship by freight rail. And the rail lines are dominated by a restricted few. This means that staying competitive – keeping prices down – is difficult …

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Getting to Know Our Neighbors

Some randos moved in downstairs. We made their logo. They opened officially last Monday. And now we go there five times a day and we’ve all gained a collective 120 pounds. That’s 10 pounds per employee. How is Broomwagon doing? Ask our potbellies. We also wrote about Parkside Bike Shop’s rebrand. And we last wrote …

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