Does Branding Actually Help Nonprofits?

When people think of branding, they think for profit. Commercial art. For those in the nonprofit word, it is primarily a tool for fundraising – or written off completely. Both of these ideas are wrong. MONEY DOES NOT DILUTE YOUR MISSION Mahnaz Afkhami, founder of the Women’s Learning Partnership for Rights, Development, and Peace (WLP), …

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Posted in: Branding, Non-Profit

Providing Access, Supporting Independence

Adaptive recreation programs are a huge asset and point of pride in recreation destinations across the country – from skiing in Vail to kayaking in Martha’s Vineyard. These therapeutic programs work with people with cognitive and physical disabilities, expanding their access to physical fitness. The benefits – from emotional to functional – of programs like …

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We Found a Treasure Around the Corner

Mary Todd Lincoln, wife of President Abraham Lincoln, was the 16th First Lady of the United States. The fourth-born of sixteen children, she sparked controversy in almost every aspect of her life. Mary was notorious for over-shopping, and she completely redecorated the White House after she and Lincoln moved in. One year, she purchased 400 …

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Sensual Experiences at the Night Market

Every first Friday from April to December, the NoLi Night Market fills an otherwise unassuming Bryan Avenue. The 6 o’clock trickle turns into a mass of Lexingtonians – all shapes and sizes. Music fills the corridor. The sun sets and strings of light dangle from tent tops and temporary scaffolding, illuminating art of varied medium. …

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