Don’t F#ck with the Sitemap

“By failing to prepare, you are preparing to fail.” -Benjamin Franklin Most people don’t build websites every day. To accommodate this, we have a workflow that eases you into the process. After we’ve gone through our initial “get-to-know-one-another” meetings, one of the very first tasks is to create a sitemap. It’s our blueprint used in …

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Posted in: Thoughts, Web Design

Learning Web Development

The thing that will help out a fledgeling web developer most is a voracious hunger to learn. You will never, ever reach a point where you have mastered everything because, more than any field that I’ve experienced until now, change is constant and very aggressive. … Continued

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Posted in: Thoughts, Web Design

Can You Fold the Internet?

Let’s talk a little bit about terminology and the web. Before the internet, in the world of newsprint, content was either above or below the fold. This referred to the middle fold in a paper. And when content is above that fold, it is the primary visible content. This was usually reserved for the most … Continued

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Posted in: Thoughts, Web Design

History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them. EM Ford offers insurance and financial …

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Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. This kind of determination …

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A Gathering Place

Every Lexingtonian has a relationship with the Good Foods Co-op. It’s a fixture here because its work permeates the fabric of Kentucky. Uniting local makers, farmers, and customers in a cooperative, this market is its own culture. Over a year ago, we worked with Good Foods to rebrand. The new look is engaging and fun …

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Every Turn, Every Step, Every Mile

The Freight Rail Customer Alliance is a group of people from a range of industries who all make use of the rail to run their businesses. In short: they ship by freight rail. And the rail lines are dominated by a restricted few. This means that staying competitive – keeping prices down – is difficult …

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