History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them. EM Ford offers insurance and financial …

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Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria. This kind of determination …

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A Gathering Place

Every Lexingtonian has a relationship with the Good Foods Co-op. It’s a fixture here because its work permeates the fabric of Kentucky. Uniting local makers, farmers, and customers in a cooperative, this market is its own culture. Over a year ago, we worked with Good Foods to rebrand. The new look is engaging and fun …

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Every Turn, Every Step, Every Mile

The Freight Rail Customer Alliance is a group of people from a range of industries who all make use of the rail to run their businesses. In short: they ship by freight rail. And the rail lines are dominated by a restricted few. This means that staying competitive – keeping prices down – is difficult …

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A Story Behind Every Flavor

Toa, the maestro behind Crank & Boom, called us asking for a packaging facelift that told the C&B story with a little more personality. Carrie and I worked with Toa to explore what it sounds like to be a craft ice cream maker in Kentucky using local ingredients. Fresh Strawberry tastes like summer and youthfulness. …

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Connecting People

Thousands of Texans travel between Dallas and Houston. It is a ten-hour round-trip drive on the massively gridlocked I-45. This highway hosts outdated bridges and service stations. It is in dire need of repair, redesign, and rebuilding. And even with this restoration, the highway would continue to engender traffic. Texas Central is an opportunity to …

Calling All High-Wire Weirdos

The last time we checked in with Legion Logistics, they were just introducing their rebrand. Their look is a direct reflection of their shared drive. Now, we’re rolling out a brand video for Legion. This recruitment piece takes their brand up a notch, integrating office footage, employee portraits, and stock video weirdness. Juxtaposing casual work …

We Put Architecture on the Internet

Paul Ochenskoski and Rick Ekhoff founded EOP Architects in 1981 after spending time working at architecture firms in New York, Chicago, and Kentucky. They founded the firm on design excellence above all. Two years after the firm was founded, Principal Richard Polk joined the management team, later followed by Architect Brent Bruner and Interior Designer …

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Putting Things in Perspective

Sam Brotman is an attorney specializing in tax law. Located in San Diego, California, Brotman’s careful, yet relaxed approach to his work distinguishes him. In his industry, fear-mongering is not only rampant, it defines tax law to most people. His firm’s work simplifies and solves problems. that’s it. And now their brand reflects that simple, …

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