Search Engine Optimization. Everyone talks about it. No one knows what it means. The truth is: You can do it yourself.
“By failing to prepare, you are preparing to fail.” -Benjamin Franklin Most people don’t build websites every day. To accommodate this, we have a workflow that eases you into the process. After we’ve gone through our initial “get-to-know-one-another” meetings, one of the very first tasks is to create a sitemap. It’s our blueprint used in …
Trends come and go. The approach to great logo design remains mostly the same. Make it simple. Make it memorable. Make it appropriate. We try to make things that work not only today, but in the future. Create something that will stand the test of time. … Continued
What a year. A lot of people out there are saying that 2016 was a garbage year. Worst year ever. Not to get political, but we all know that credit card chip readers were a colossally inconvenient shift in our culture. Certainly soured the year for me. … Continued
It is easy to make the mistake we so often make when talking about culture. To write about the things that happened because of our culture not about the thing itself. Our culture is us and we have had quite a year. … Continued
It is actually pretty hard to sum up a year in 300-500 words. It seems the general consensus has been that 2016 has been the pits. I don’t know. Here are three good things that happened at Bullhorn. These are signifiers of our change. They are some of the way points we will look back on with reverie. … Continued
Why do we use this term? We break down a brief history of the internet viewing experience and make a case for its future nomenclature. … Continued
The thing that will help out a fledgeling web developer most is a voracious hunger to learn. You will never, ever reach a point where you have mastered everything because, more than any field that I’ve experienced until now, change is constant and very aggressive. … Continued
Part art, part mechanics – typography is a complex practice. Typography is a vehicle, the visualization, of language. … Continued
Words have recognizable shapes. The shape and context of the word impacts meaning, legibility, and memorability. The assertive block of upper case. The rise and fall of ascenders and descenders in lower case. Shape emerges from font, but has some unique qualities that merit as separate discussion. … Continued
When someone reads your copy, they don’t just want to know what you’re selling. They want to know who you are. Your tone is important. … Continued
A single word can carry infinite weight. We want to ensure that each level of meaning works to your advantage.
It is our job to sweat over shades of meaning to find a name, tagline, or headline that sounds nice and carries with it a suitcase of meaning that benefits the organization. When we work through a naming exercise or other brand language we consider three primary types of meaning. … Continued