Choose a Logo

Me: I work at a branding agency. My grandma: What is that? Branding? Me: We make logos. My grandma: Oh, like the Swoosh? Nike’s symbol has its own Wikipedia page. Similarly, Coca-Cola’s name cannot be spoken without conjuring up that distinctly swooping, calligraphic logo. How both companies chose their respective logos may surprise you. And …

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Posted in: Branding, Thoughts

B Corp Certification Means Something More

We recently became a Certified B Corporation®. B Corps are a new type of company that uses the power of business to solve social and environmental problems. A fundamental piece of B Corp literature, the B Corp Declaration of Interdependence is about our interconnectedness with each other and the world. In that spirit, I am …

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Posted in: Culture, Thoughts

Prove That You Care

As I was adding the B Corp Certification icon to the footer code, I realized that I didn’t really know what that meant or why anyone should care. What is B Corporation Certification? B Lab (the non-profit organization that anoints business with B Corp Certification) uses the following blurb to describe B Corp Certification: “B …

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Posted in: Culture, Thoughts

“The Man” Needs a Facelift

Institutions are made to be toppled. From governments to fast fashion brands, the more “establishment” you are perceived, the more untenable your position in a cultural climate in which two-thirds of the world have less than 50% trust in “the system.” If you’re a part of “the system,” or a large organization that has been …

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Posted in: Branding, Thoughts

Why We Bike, Revisited

My favorite French word is flâner. Originally defined as “the act of being lazy, avoiding chores,” this term became a rallying cry for Modernism. In the 19th century, poets and scholars redefined what it meant to be a flâneur. Charles Baudelaire put it this way: For the perfect flâneur, for the passionate spectator, it is …

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Posted in: Culture, Thoughts

Checking in on Block + Lot

Before there was a Block + Lot, there were three friends. Peter Barr, Greg Leveridge, and Clay Angelucci grew up together in Lexington. The three friends ended up pursuing similar careers in real estate, and after substantial experience working for established companies they decided to strike out on their own. They hired their lifelong friend …

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Posted in: Startup, Thoughts

Don’t F#ck with the Sitemap

“By failing to prepare, you are preparing to fail.” -Benjamin Franklin Most people don’t build websites every day. To accommodate this, we have a workflow that eases you into the process. After we’ve gone through our initial “get-to-know-one-another” meetings, one of the very first tasks is to create a sitemap. It’s our blueprint used in …

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Posted in: Thoughts, Web Design