Don’t F#ck with the Sitemap

“By failing to prepare, you are preparing to fail.” -Benjamin Franklin Most people don’t build websites every day. To accommodate this, we have a workflow that eases you into the process. After we’ve gone through our initial “get-to-know-one-another” meetings, one of the very first tasks is to create a sitemap. It’s our blueprint used in …

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Posted in: Thoughts, Web Design

We Noticed Larger Changes

Trends come and go. The approach to great logo design remains mostly the same. Make it simple. Make it memorable. Make it appropriate. We try to make things that work not only today, but in the future. Create something that will stand the test of time. … Continued

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We Figured Some Stuff Out

It is actually pretty hard to sum up a year in 300-500 words. It seems the general consensus has been that 2016 has been the pits. I don’t know. Here are three good things that happened at Bullhorn. These are signifiers of our change. They are some of the way points we will look back on with reverie. … Continued

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Learning Web Development

The thing that will help out a fledgeling web developer most is a voracious hunger to learn. You will never, ever reach a point where you have mastered everything because, more than any field that I’ve experienced until now, change is constant and very aggressive. … Continued

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Posted in: Thoughts, Web Design

The Shape of Things

Words have recognizable shapes. The shape and context of the word impacts meaning, legibility, and memorability. The assertive block of upper case. The rise and fall of ascenders and descenders in lower case. Shape emerges from font, but has some unique qualities that merit as separate discussion. … Continued

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What Do You Mean?

A single word can carry infinite weight. We want to ensure that each level of meaning works to your advantage.

It is our job to sweat over shades of meaning to find a name, tagline, or headline that sounds nice and carries with it a suitcase of meaning that benefits the organization. When we work through a naming exercise or other brand language we consider three primary types of meaning. … Continued

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