It is easy to make the mistake we so often make when talking about culture. To write about the things that happened because of our culture not about the thing itself. Our culture is us and we have had quite a year. … Continued
It is actually pretty hard to sum up a year in 300-500 words. It seems the general consensus has been that 2016 has been the pits. I don’t know. Here are three good things that happened at Bullhorn. These are signifiers of our change. They are some of the way points we will look back on with reverie. … Continued
Why do we use this term? We break down a brief history of the internet viewing experience and make a case for its future nomenclature. … Continued
The thing that will help out a fledgeling web developer most is a voracious hunger to learn. You will never, ever reach a point where you have mastered everything because, more than any field that I’ve experienced until now, change is constant and very aggressive. … Continued
Part art, part mechanics – typography is a complex practice. Typography is a vehicle, the visualization, of language. … Continued
Words have recognizable shapes. The shape and context of the word impacts meaning, legibility, and memorability. The assertive block of upper case. The rise and fall of ascenders and descenders in lower case. Shape emerges from font, but has some unique qualities that merit as separate discussion. … Continued
When someone reads your copy, they don’t just want to know what you’re selling. They want to know who you are. Your tone is important. … Continued
A single word can carry infinite weight. We want to ensure that each level of meaning works to your advantage.
It is our job to sweat over shades of meaning to find a name, tagline, or headline that sounds nice and carries with it a suitcase of meaning that benefits the organization. When we work through a naming exercise or other brand language we consider three primary types of meaning. … Continued
Words mean something. The way we think about language and how it fits into branding is nuanced and unique. We consider the name to be the most distilled form of brand language. It’s the perfect focal point for any discussion of that subject – and its three key components we consider. … Continued
At Bullhorn we have been thinking a lot about sustainability. Not just financial. Of course, that is important.
We think about our social impact. Are we treating each other well? Do we provide the appropriate support for new parents? Do we give people the flexibility to live their lives and do good work? Are we engaged in our community? Are we working towards justice more broadly? … Continued
What do a sign maker, a screen printer, a fashion designer, and the guy who made Instagram’s word mark all have in common?
First: They’re much more talented than I am. Second: They were all guest speakers at the Brand New Conference in Nashville, Tennessee last week. … Continued