Part art, part mechanics – typography is a complex practice. Typography is a vehicle, the visualization, of language. … Continued
Words have recognizable shapes. The shape and context of the word impacts meaning, legibility, and memorability. The assertive block of upper case. The rise and fall of ascenders and descenders in lower case. Shape emerges from font, but has some unique qualities that merit as separate discussion. … Continued
When someone reads your copy, they don’t just want to know what you’re selling. They want to know who you are. Your tone is important. … Continued
A single word can carry infinite weight. We want to ensure that each level of meaning works to your advantage.
It is our job to sweat over shades of meaning to find a name, tagline, or headline that sounds nice and carries with it a suitcase of meaning that benefits the organization. When we work through a naming exercise or other brand language we consider three primary types of meaning. … Continued
Words mean something. The way we think about language and how it fits into branding is nuanced and unique. We consider the name to be the most distilled form of brand language. It’s the perfect focal point for any discussion of that subject – and its three key components we consider. … Continued
At Bullhorn we have been thinking a lot about sustainability. Not just financial. Of course, that is important.
We think about our social impact. Are we treating each other well? Do we provide the appropriate support for new parents? Do we give people the flexibility to live their lives and do good work? Are we engaged in our community? Are we working towards justice more broadly? … Continued
What do a sign maker, a screen printer, a fashion designer, and the guy who made Instagram’s word mark all have in common?
First: They’re much more talented than I am. Second: They were all guest speakers at the Brand New Conference in Nashville, Tennessee last week. … Continued
Scrolling is a common anxiety during the website design and development process. Our web developer talks through embracing the scroll. … Continued
Let’s talk a little bit about terminology and the web. Before the internet, in the world of newsprint, content was either above or below the fold. This referred to the middle fold in a paper. And when content is above that fold, it is the primary visible content. This was usually reserved for the most … Continued
We help businesses talk about who they are for a living. We uncover what makes them unique, and articulate it through language and design. We are good at it. Bracket that thought. We are also a small business trying to orient itself. We are refining/defining processes. We are clarifying structure and accountability. We are attempting … Continued
Our new designer Zack lives and works in Florida. In this blog post, he gives us a window into his process. How he gets it done. … Continued