Illuminating a Vital Issue

When she was five years old, Bonnie St. John had her leg amputated. But she overcame her challenges. She became the first African-American to win an Olympic or Paralympic medal in ski racing, taking home a silver and two bronze medals in downhill events at the 1984 Paralympics in Innsbruck, Austria.

This kind of determination also made Bonnie a Magna Cum Laude graduate from Harvard, a Rhodes Scholar, author of six books, a guest on The Today Show, CNN, CBS Morning News, NBC News, PBS, NPR, and The New York Times, as well as People, “O”, and Essence magazines, and a keynote speaker and consultant for companies and nonprofits around the world.

Needless to say, she is an inspiring force.


Now, Bonnie and her team at Blue Circle Leadership have turned their attention to the unique challenges facing multicultural women in the American workplace. To address the issue, her team created a 9-month interactive workshop to help multicultural women overcome inherent prejudices and stereotypes that have kept their talents from breaking through to high-level positions in corporate America. In addition to the women themselves, the workshop is designed to help corporate leadership understand these obstacles and encourage them to change.

With all of this in mind, we were honored to help design an identity and website for the workshop. The mark builds off of Blue Circle’s current mark, while incorporating features that suggest enlightenment and growth. The site’s bright color palette conveys the spirit of diversity and proud flag of heritage. But, most importantly, we wanted the site to immediately communicate the inherent challenges that multicultural women face. Unfortunately, we had a deep list of disconcerting facts and testimonies as evidence of these challenges.

We are grateful for Bonnie and her team, and while the facts are alarming, we are hopeful that their work will continue to draw awareness to this issue and look forward to a positive response in the American workplace.






Screen Shot 2015-12-02 at 2.01.31 PM

Our latest case study was on Kindling, a new PR company.

Get a window into our process.