Generating Power

The Ashley power plant has powered the central business district of St. Louis for over a century. When it was built in 1904 by the Union Electric Company, the plant was coal-fired. Later, it was converted to an oil-fired power plant. Now, a brand-new company is leading the plant into a new generation of power.

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Formed in 2016, Ashley Energy’s name was directly informed by the first plant it acquired. This company acquires and develops thermal energy plants across the country. Thermal energy co-generation systems generate energy in a central plant. From there, it is distributed to each building through an underground piping network. Businesses connected to the system see benefits on multiple fronts – streamlined design, maintenance, and operating costs, increased power efficiency, and reduced carbon footprint.

In August of 2017, Ashley Energy acquired the historical facility in downtown St. Louis. And they scheduled a meeting with the St. Louis’ Solid Waste Management and Development Corporation (SWMDC) to contract their operation of the St. Louis district energy system a week later. Timing was key.

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They needed a look and feel that demonstrated their innovative spirit and reliability. They engaged us to create a visual identity that demonstrated their tenacity and inspired confidence. And we jumped on board.

The visual identity sets a foundation for a strong impact in St. Louis and future growth into other cities. Their mark is an emblem of their forward thinking. Co-generation technology literally connects businesses. Ashley Energy powers more than buildings, they power a community. Their brand positions this as a cornerstone of their work.

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They contracted a 20-year agreement with the city. 17 miles of piping connects nearly 70 buildings, all of which will be powered by Ashley Energy’s district energy system. From St. Louis, they’ll take on the country.

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Find Ashley Energy’s website here: ashleyenergy.com