History Speaks for Itself

This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them.

EM Ford offers insurance and financial planning for a range of clients at every level. A family business, this group puts a personal touch on everything they do. Their brand refresh is an opportunity for them to take this legacy into the next generation of the company.

EM Ford financial services branding

EM Ford financial services branding logo

EM Ford Branding Logo close up

Their mark is built on their name – their strongest asset. Updated for a new chapter in their history, grounded in a decisive underscore. Their colors are elegant and contemporary, appealing to their sophisticated client base. These play out in photo treatment. EM Ford’s photography features images of frank conversations and real people at work. Language is similarly frank. The result is a visual and verbal identity that champions EM Ford’s people within and without their company.

EMFord_Billboard1

EM Ford financial services Outdoor Signs

EM Ford financial services Brand Manual

EM Ford financial services Brand Tenet Loyalty

EM Ford financial services Brand Manual Typography Pluto Sans


9- EM Ford financial services brand Website


EM Ford financial services brand stationery

EM Ford financial services brand quarterly earnings

EM Ford financial services brand business cards

em ford branding financial services

EM Ford financial services Brand Manual Photography

em ford branding financial services brand manual


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