This year, EM Ford is celebrating their 90-year anniversary. To say they are in it for the long haul is putting it mildly. This company is built on a solid foundation of relationships – that’s their real currency. Their new look and feel extends those relationships and strengthens them.
EM Ford offers insurance and financial planning for a range of clients at every level. A family business, this group puts a personal touch on everything they do. Their brand refresh is an opportunity for them to take this legacy into the next generation of the company.
Their mark is built on their name – their strongest asset. Updated for a new chapter in their history, grounded in a decisive underscore. Their colors are elegant and contemporary, appealing to their sophisticated client base. These play out in photo treatment. EM Ford’s photography features images of frank conversations and real people at work. Language is similarly frank. The result is a visual and verbal identity that champions EM Ford’s people within and without their company.
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