You’ve already met Sword, but have you tried it? When we worked with the Sword team to build a branded identity that would clearly demonstrate the product’s honesty and practicality, we created a stripped down fitness packaging design to match.
To say that Sword has grown over the past 6 months is an understatement. Sword’s amassing a following within and without the endurance athletics realm. As a result, each flavor has a kind of cult around it. You’ll hear athletes identify themselves as strictly Ginger acolytes or Berry aficionados.
Our new packaging design honors those tribes. It bumps up the energy of the overall look while retaining Sword’s classic, simplified style. And it includes colors that are true to the flavor and the brand as a whole.