It’s no secret that factories have bad associations. The word conjures morbid imagery. But the fact is that manufacturing facilities don’t just employ communities, they power communities. There’s a lot of good there. More Than a Bakery is a new kind of facility, inspired by all that is good about the people who work there. And its roots go back over 100 years.
Richmond Baking is a contract manufacturing group with humble beginnings: as a family-run bakery in Richmond, Indiana, delivering bread, buns, doughnuts, and cookies in horse-drawn trucks. They grew in size and scope, shifting from a local shop to a local partner with national brands. Their Richmond facility produces cookies, crackers, and crumbs for some of the most recognizable brands in the country. They opened another facility in Georgia. And, fueled by growth and inspired to change, they set their sights on Versailles, Kentucky for their newest facility.
More Than a Bakery’s mission is informed by the family values at the heart of everything Richmond Baking does. Their founding family, the Quiggs, cultivate a unique culture. This means that they care about employees. They provide opportunities for growth, benefits for stability, and community outreach to show how much they care. More Than a Bakery’s facility design is also informed by these values. With more opportunities for community-building and play in the facility – supported by Richmond Baking’s reputation for safety – the More Than a Bakery facility will change the way we think about factories. It’s a groundbreaking idea driven by a simple belief in people.
More Than a Bakery’s family came to us for a brand that reflected their balance of technology and humanity, caring and efficiency.
We created a visual identity built around a modified B, or heart motif. Used as a period, this motif adds emphasis and pathos to everything it touches. Everything comes from that heart: a unique color palette, accessible typography choice, and warm photography.
We also put together an engaging animated video that kicks off the website, introducing the More Than a Bakery vision using their trademark voice.
Since the idea first started, More Than a Bakery has been making a positive impact on the contract manufacturing industry and the Woodford County community. Its future is bright.
Visit their website at morethanabakery.com