A Summer Tradition

Since 1980, this event has brought together generations of Lexingtonians around good food and drinks, good music, and good times. Presented with the Lexington Philharmonic, this annual event features a standout performer in a themed evening of music in an iconic setting, Keeneland’s Keene Meadow.

After over 30 years of exceptional experiences, Picnic with the Pops was ready to open up their event to a wider audience.


A new generation of loyal attendees

We worked with the folks at Picnic with the Pops to make a brand identity that reflected this expansion. We wanted to extend this event’s appeal to a new generation of attendees while staying true to its unique origins. With those goals in mind, we created a brand identity to translate this annual thrilling experience.

Translating excitement

The central mark is exclamatory. The colors pay homage to quintessential Lexington, but their vibrancy sets them apart. In combination with clean, contemporary typography, these fundamental design elements translate Picnic with the Pops’ memorable, sophisticated, and festive experience.

Something for everyone

The branded language grows as well, reflecting the event’s dynamic, multi-faceted experience. There really is something for everyone at Picnic with the Pops.