Good work grows
Like a lot of people, Josh Sherman started mowing lawns for spending money in high school. Unlike a lot of people, he grew that pastime into a thriving, responsible business. After 18 years of hard work, Josh decided to grow his company even further. He partnered with his good friend Keller to expand his company’s offering into a full-service, comprehensive landscaping organization. To that end, he hired us to think through this transition from a branding perspective. A new name and identity.
Peace of mind
Plot is born from a simple work ethic. Its monosyllabic, layered meaning makes it impactful over time. In an industry where your outfit sounds like either a law firm or a joke, Plot is resonant. The mark is similarly meaningful. It incorporates imagery from this organization’s work: interlocking straight lines across a lawn. And it hints at a compass motif, incorporating Plot’s desire to guide their clients through small but important decisions about their spaces. Their color is similarly surprising, yet meaningful.
Breaking new ground
Incorporating this identity across touchpoints was intuitive. From their website to their trucks, this flexible identity carves out a space in the industry that no one has touched before.
Growing good people
The team at Plot hit the ground running with their new identity, launching their business in the height of summer to offer their new and existing clients an unparalleled experience. Their identity sets them apart, but their work is what creates strong client relationships.