For People Who Sweat
Doing More With Less
We launched their new brand in conjunction with the release of their newest flavor. Orange. Voted in by Sword’s loyal following, this flavor is the latest in the product lineup’s evolution.
smart and candid
The photography style focuses on isolated figures poised before work. During moments of choice. Do I climb this hill? Can I fit in one last rep? I can do it. Sword will help me.
The graphic style demonstrates Sword’s scientific genesis without being explicitly tied in science iconography. We’ve shed the molecule icon for a style that is both decorative and descriptive. This athletics branding is varied – from jerseys to vans to packaging. It changes to suit its use.