America's Bullet Train
Thousands of Texans travel between Dallas and Houston. It is a ten-hour round-trip drive on the massively gridlocked I-45. This highway hosts outdated bridges and service stations. It is in dire need of repair, redesign, and rebuilding. And even with this restoration, the highway would continue to engender traffic. The Texas Central High Speed Railway is an opportunity to revitalize the community within and between these two great metropoli.
Connecting Dallas and Houston at 200+ Miles Per Hour
The Texas Central High Speed Railway is a 200+ mph bullet train that connects Dallas and Houston. We started this transportation branding project by creating a logo that demonstrates the project’s speed, power, and innovation. The Texas state silhouette is bisected by a red stroke marking the train’s route. To capture the essence of Texas, without relying on the traditional stereotypes of hats and cowboy boots, we utilized the dark blue, red, and white colors of the state flag. The brand identity is simple and powerful, mobilizing stakeholders around this exciting project.