STRIKING OUT ON THEIR OWN
That company was called DMD Data Systems; DMD was formed using the founders’ initials. Their visual identity was formulated with a similar accidental style. They needed a name, they made one up, and it served them well for 20 years. That was par for the course for business-to-business companies at the time of DMD’s formations.
The company grew in employees, services, partners, and clients in the next two decades, receiving multiple awards and huge contracts through the local government and healthcare providers. Then, they grew their contracts with commercial companies like Under Armour. They hired salespeople out of state. DMD Data Systems was a force to be reckoned with. A company with vision and momentum.
GETTING BETTER AND BETTER
They coordinated client outreach before announcing their rebrand by sending out letters from Marshall, then following up by inviting key stakeholders to their launch party. That event precipitated a digital and physical makeover. One day and the whole thing was changed. The team at Volta has embraced their new name and look.