Legion Logistics came from lowly beginnings. Literally. Founders Tony and Lacy started the business out of their basement. Six years later, they are one of the fastest growing companies in the Northern Kentucky/Cincinnati area, starting with two employees to over fifty, from $12,000 in sales to $25 million. They got there by combining an attention to personal details – individual character – with competitive enthusiasm that borders on zealotry. That is a compliment. It’s awe-inspiring drive, and it inspired us to make an identity that would not only capture their passion but feed it.
Our work balances a sense of fun with an energized edge – we drew from the idea of a badge of honor. The mark is multi-various, evolving with use and experience. But, at all times, it subtly utilizes Legion’s initials to stamp the Legion name in all applications. In addition, the graphic is used internally to motivate team members. It changes with sales made, experience gained, and promotions earned. From one level to the next, this mark gives team members something to strive towards. The result is an identity that can morph to any setting. From corporate events to external recruitment to internal shenanigans – this mark can be whatever you want whenever you want it.
And read another fascinating case study, this one on Russell Capital.