The Kentucky College of Art + Design is a nexus for redefinition. Combining the capabilities and quality of a large institution with the personality and intimacy of a small school, KyCAD is a true rebel in the stodgy, old school art education landscape.
The following themes are decisive in their work, and, in turn, ours.
Our identity demonstrates this revolutionary sensibility rooted in a practical foundation. The central mark starts with that foundation and builds out. Its main motif borrows from the school’s mission statement:
“We open the door to a creative and rewarding life through higher education in the visual arts.”
Used on its own, framing student work, or applied by hand – this mark is multivarious and dynamic. The colors are unexpected and energetic. And the language is confident. In short, this identity reflects the personalities of those drawn to this unique place.
Read our latest case study, on the language of Crank & Boom.
We rebranded a unique sports drink.
Why do we research? Chris Jackson rants.