Boardman Wealth Planning came to us ready to get radical. They wanted to change everything from the ground up, because their look, name, and feel simply didn’t reflect both where they were and where they were going.
Now Ballast, this brand demonstrates the group’s twin beliefs that money is personal and that it requires honed acumen to plan effectively. The team at Ballast acts as a counterbalance, providing stability for the journey.
Their work requires that they see things differently. That they combine attention to detail with an eye toward the future at all times. Focus, perspective. This idea is at play in the mark. The colors are both confident and approachable. The photography is always in black and white; it’s minimal and contemplative. Color shines through as an accent, a chance to stop and think.
The overall effect is both motivational and meditative.