For the last four years, I was a lobbyist for municipal electric utilities at their DC trade association. I’ve been in politics for years, but I decided to make a pretty big change. I’m taking my experience in helping to guide decisions and moving into a different realm. From the steps of the Capitol to the muddy slush-laden stoop of Bullhorn HQ.
Over the past few years, I’ve noticed the increasing importance of perception in business and advocacy. Savvy consumers, customers, and clients expect more from the businesses they use, and they want to associate with corporations and causes that reflect their values. Telling people what you do is no longer enough. Today’s successful companies share their brands in ways that explain the why. They convey enticing little slices of that corporate soul, those mantras and mission statements, and do so with ease. Or at least that’s how it appears.
I’ve always been impressed by Bullhorn. I loved how they showcased their clients’ identities, tailoring the brands they create to reflect each company’s unique culture. Now that I get to watch this special team of asskickers up close, I’m even more blown away. Seeing the process from the inside, learning how much time and care is taken to understand each client’s values through planning and research, and then watching it all come together in the final package is a special thing to be a part of.
‘Creative’ and ‘design’ are two words that didn’t cross my mind very often in my previous career as a lobbyist. Those were ideas reserved for my personal time and interests. Your brand, and its importance, underlies all you do as an advocate – whether you’re enlisting folks in your cause or demonstrating worth to current and new customers. To join Bullhorn, and to jump into all that is creative brand design, is baffling and exciting at the same time. But I’m thrilled to play my part in sharing our prowess with our clients new and old, sharing the Bullhorn work and process with anyone who needs it.