We helped name and design the identity for OPIC’s 2X Initiative. OPIC committed to catalyzing $1 billion to invest in women in developing countries. 2X was launched during Women’s History Month in March of 2018. By year-end, OPIC had far surpassed that initial target.
At Brown-Forman, responsibility is woven through who they are. We helped them create and launch their international responsible drinking campaign. The Pause initiative was launched at their world headquarters in June 2019. The tone of the campaign language is fun and aspirational, while still fitting into the Brown-Forman brand.