Our purpose is to help mission-driven brands succeed and to be a responsible company. Our impact is directly tied to our clients’ work. We are a B Corp, part of a global community of people using business as a force for good.
We volunteered to name a new initiative at the Overseas Private Investment Corporation (OPIC). OPIC, the United States’ development finance institution, helps domestic businesses invest in emerging markets. Its new initiative focused on empowering female entrepreneurs in developing countries. By year-end, 2X had far surpassed its initial target and helped launch a global, $3 billion 2X Challenge.
At Brown-Forman, responsibility is woven through who they are. We helped them create and launch their international responsible drinking campaign. The Pause initiative was launched at their world headquarters in June 2019. The tone of the campaign language is fun and aspirational, while still fitting into the Brown-Forman brand.