Views – Bullhorn

Our thoughts on branding and social impact.

Lexington Sporting Club: Uniting a Community

Lexington Sporting Club: Uniting a Community

We worked with soccer design experts, public relation pros, stadium designers, strategists, and merchandisers. But importantly, we listened to the people of central Kentucky and their visions are reflected here.

Choosing Boldly: What types of names can I trademark?

Choosing Boldly: What types of names can I trademark?

A good name is an investment in the future. Choosing boldly today means you are betting on your impact for tomorrow. Here are three categories of names that will build a better brand.

Naming and Trademarks

Naming and Trademarks

There’s more to naming your company or product than the name itself. Learn what a trademark means, how to get one, and why you might want to.

A Conversation Between Two Enneagram 4s

A Conversation Between Two Enneagram 4s

Anne Dean caught up with our new design intern, Parker. They talked a lot about his love for creative work, fire pits, and getting introspective. And of course, they waxed poetic about the highs and lows of being Enneagram 4s.

We Thought of Love

We Thought of Love

Making a playlist is easy. Making a mixtape is a labor of love.

Good Works Interview: Dreams of My Homeland

Good Works Interview: Dreams of My Homeland

Dreams of My Homeland works across the globe to improve access to education, support skill development, and help people achieve their potential. Recently, Will Jones sat down with director Yamukumba Mbayo to see what they’ve been working on since.

Impact Award Winner

Impact Award Winner

As you know, we feel strongly about our status as an impact agency. And recognition as a successful one is an honor. We are excited to again land on a list of top impact companies put out by an organization focused on sustainable business and leadership.

Busyness Can Feel Blurry

Busyness Can Feel Blurry

Busyness can feel blurry. But it can also feel purposeful. We entered 2021 with high expectations and lofty dreams. We tried new things and met some big milestones along the way. Here’s a recap.