Our thoughts on branding and social impact.

Why Your Brand Should Use Motion Graphics

Should your brand be using animation? Zack, Bullhorn’s motion designer, explains how motion graphics can bring your brand to life.

A Good Name Require A Plan

A Good Name Requires a Plan

A good name doesn’t usually “just hit you.” Strategy is crucial to our naming process. Here’s why we think a good plan leads to the best name.

Should I Rename My Company?

Changing a brand name is a big decision. It might even keep you up at night. Here are five questions to ask yourself so that you can sleep better.

Yes, Your Brand Name Matters

Yes, Your Brand Name Matters

Naming or renaming your company requires a lot of thought. Here are five reasons a strong brand name gives you an advantage in the marketplace.

Equity and Access in the World of Branding

Equity and Access in the World of Branding

The branding process is transformative. It’s also a process that can be both time-consuming and expensive. And often, only those with the resources can afford to participate. How can creatives work to make branding more accessible? We have a few ideas.

Website Accessibility: A Conversation with Adam and Evan

Website Accessibility: A Conversation with Adam and Evan

We think accessibility is an integral part of the web design and development process. And it’s a topic we all need to talk about (and put into action) more. Read Evan and Adam’s take on accessibility and why it’s for everyone.

Navigating Organic Social Strategy

Navigating Organic Social Strategy

Social media is a powerful marketing tool. But it depends on how you use it. Here are some thoughts on strategy from our intern alum, Olivia.

Good Works Interview: I Love Books

Good Works Interview: I Love Books

I Love Books is on a mission to end illiteracy. We caught up with founder Jonathan Beatty a couple of months after launch to see how much the movement has grown.

What Does it Mean to be Organic?

What Does it Mean to be Organic?

When you think of ‘organic,’ what comes to mind is probably a list of banned chemicals and practices, or a higher price tag. But it’s more than what fits on the label. It’s a way of seeing the world, and our place in it.

Good Works Interview: Common Good

Common Good is more than an after-school program. We caught up with their executive director, Laura Gallaher, to see how their community is thriving since our Good Works partnership.