Views – Bullhorn

Our thoughts on branding and social impact.

What is Brand Strategy?

Pinpointing good strategy can be hard to do: What is it? What should it do? Here’s where to start.

Choosing the Right Font for Your Brand

Choosing the Right Font for Your Brand

We like to say that fonts express as much as words. And sometimes, they do it more loudly. Here’s how the fonts you choose can affect your brand’s personality.

How to Choose Brand Colors

How to Choose Brand Colors

Brand colors are an important strategic decision. And a hard one. Here is how to choose a brand palette that will work for you.

To Design is to Repair is to Build

To Design is to Repair is to Build

Zack caught up with our new designer, Oscar. In this conversation, they chatted about nontraditional paths to design, giant computers, and El Paso.

How to Trademark Your Brand Name

How to Trademark Your Brand Name

Working with an agency (like us) to create a strong brand name is sometimes just step one. Step two can be trademarking the new name. We can help with that too. Read how we do it.

Elevator Pitch vs. About Statement

Elevator Pitch vs. About Statement

An elevator pitch and an about statement introduce your brand. But do you need both? What’s the difference between the two? Here’s how we define and approach these two critical pieces of foundational language.

Naming a Movement

Naming a Movement

What language do we use to effectively describe a warming planet? Does a name describe a movement or does it inspire one? We relied on our naming expertise to evaluate the evolving phraseology around our changing climate.

Lexington Sporting Club Soccer Brand Uniform Crest

Lexington Sporting Club: Uniting a Community

We worked with soccer design experts, public relation pros, stadium designers, strategists, and merchandisers. But importantly, we listened to the people of central Kentucky and their visions are reflected here.

Choosing Boldly: What types of names can I trademark?

Choosing Boldly: What types of names can I trademark?

A good name is an investment in the future. Choosing boldly today means you are betting on your impact for tomorrow. Here are three categories of names that will build a better brand.

Naming and Trademarks

Naming and Trademarks

There’s more to naming your company or product than the name itself. Learn what a trademark means, how to get one, and why you might want to.