Our thoughts on branding, social impact, and where they intersect.
Pursuing Justice

Pursuing Justice

Designers make the world a better place. Impact brands challenge the way we work as we constantly strive to be better. Here are three ways designers can pursue and improve justice.

Let’s Talk About Racism

Let’s Talk About Racism

Bullhorn is working towards becoming an anti-racist organization. We aren’t experts in race or racism. But we do know how to run collaborative meetings on difficult topics. Having a plan helps. Here’s what we did.

Telling Your Story

Telling Your Story

Our 2019 Impact Report compiles our individual stories: our accomplishments, shortfalls, and hopes for the future. Your Impact Report is a marketing tool and an effective way to tell your business’s story. Here’s how you can get started.

A Roadmap for Integrating Impact

A Roadmap for Integrating Impact

Businesses with purpose are more resilient. They have higher profits, more engaged employees, and more loyal customers. Here’s how to build yours.

Bullhorn's Impact Glossary

What We Talk About When We Talk About Impact: A Glossary

Bullhorn is an impact agency. We want to be a force for good, both through our work and the way we do it. But over the years, we haven’t been particularly consistent in our vocabulary.

The Evolution of Impact Language

The Evolution of Impact

Business as a force for good is on the rise. But there is little consensus on what to call this sort of business—mission-driven, sustainable, impact? How did we get here, and why can’t we agree?

Humanity Above Brand

Humanity Above Brand

You do not have to commit to dismantling centuries-old, deeply entrenched systemic racism on day one to be a positive impact company. You don’t even have to do it perfectly. You just have to start.

Building An Anti-Racist Culture

Building An Anti-Racist Culture

An anti-racist organization might start with a public statement, but it does not stop there. A commitment to change is a long-term commitment to self-analysis, education, and action.

What's in a Name: Quibi's Naming Critique

Do Quibi’s Problems Come Down to a Confusing Name?

Good names are usually only good in the rearview mirror. Are Google and Apple inherently good names, or do they have the benefit of a rosy rear view? Probably the latter.

Dig in. A visual of a doorway than continues to get smaller.

Dig In Your Heels

As an organization (or a human), it can feel disingenuous to carry on as normal in times of change. But talking about it can feel disingenuous, too. Where do you go from here?