What we talk about when we talk about impact: a glossary
Bullhorn is an impact agency. We want to be a force for good, both through our work and the way we do it. But over the years, we haven’t been particularly consistent in our vocabulary.
Our thoughts on branding, social impact, and where they intersect.
The evolution of impact
Business as a force for good is on the rise. But there is little consensus on what to call this sort of business—mission-driven, sustainable, impact? How did we get here, and why can’t we agree?
Humanity above brand
You do not have to commit to dismantling centuries-old, deeply entrenched systemic racism on day one to be a positive impact company. You don’t even have to do it perfectly. You just have to start.
Building an anti-racist culture
An anti-racist organization might start with a public statement, but it does not stop there. A commitment to change is a long-term commitment to self-analysis, education, and action.
Do Quibi’s problems come down to a confusing name?
Good names are usually only good in the rearview mirror. Are Google and Apple inherently good names, or do they have the benefit of a rosy rear view? Probably the latter.
Dig in your heels
As an organization (or a human), it can feel disingenuous to carry on as normal in times of change. But talking about it can feel disingenuous, too. Where do you go from here?
Peer Pressure: 2020 impact report
This is a collection of stories about learning from each other. A look back at the past two years — at our impact on each other, our partners, and our community.
We’re still here.
We thrive when we are in a room together. When the room is virtual, it takes extra communication, kudos, flexibility, virtual happy hours, better jokes, and grit. And we must rely on our core values more than ever.
Why write a book about naming?
It happened during the first question of the first interview. He started with a great intro. I think I blushed a little. Then, he turned to me and asked: “So Brad, why did you decide to write The Naming Book?”
We needed to focus
Our 2020 started with a bang: Rewarding work and great clients. Busyness often produces blurriness. We needed to stand taller for something. It felt morally imperative. We needed to focus.