Our thoughts on branding and social impact.

Pinpointing good strategy can be hard to do: What is it? What should it do? Here’s where to start.

We like to say that fonts express as much as words. And sometimes, they do it more loudly. Here’s how the fonts you choose can affect your brand’s personality.

Brand colors are an important strategic decision. And a hard one. Here is how to choose a brand palette that will work for you.

Working with an agency (like us) to create a strong brand name is sometimes just step one. Step two can be trademarking the new name. We can help with that too. Read how we do it.

An elevator pitch and an about statement introduce your brand. But do you need both? What’s the difference between the two? Here’s how we define and approach these two critical pieces of foundational language.

What language do we use to effectively describe a warming planet? Does a name describe a movement or does it inspire one? We relied on our naming expertise to evaluate the evolving phraseology around our changing climate.

There’s more to naming your company or product than the name itself. Learn what a trademark means, how to get one, and why you might want to.