When Creative Director Chris Jackson came across Robert Ryman’s Classico 5—an art piece comprised of white paint on white canvas—his reaction was visceral. It changed how he thought of art, and of style.
In 2013, we collaborated on a new visual identity for International Book Project, a nonprofit that ships gently used books to communities in need at home and abroad. Six years later, they’re still growing.
Decisions have cascading effects. We decided to change how we talked about ourselves. We say our purpose is to create a responsible company doing rewarding work. This report is an effort to unpack that.