Views – Page 7 – Bullhorn

Our thoughts on branding and social impact.

Generative Snowflakes

We’re Still Here.

We thrive when we are in a room together. When the room is virtual, it takes extra communication, kudos, flexibility, virtual happy hours, better jokes, and grit. And we must rely on our core values more than ever.

The Naming Book Title Design

Why Write a Book About Naming?

It happened during the first question of the first interview. He started with a great intro. I think I blushed a little. Then, he turned to me and asked: “So Brad, why did you decide to write The Naming Book?”

We Needed Focus. 2 arrows pointing away from one another.

We Needed to Focus

Our 2020 started with a bang: Rewarding work and great clients. Busyness often produces blurriness. We needed to stand taller for something. It felt morally imperative. We needed to focus.

UN SDG Blog Post

Working at the World’s Checklist

In 2015, the United Nations adopted a shared blueprint for peace and prosperity for people and our planet. At the core of the project are the 17 Sustainable Development Goals (SDGs).

Ten Red Flags of Corporate Social Responsibility

To be a responsible company is to consider your impact. Effective corporate social responsibility is more than a surface-level commitment — it leverages your entire organization for good.

On Style and Timelessness

When Creative Director Chris Jackson came across Robert Ryman’s Classico 5—an art piece comprised of white paint on white canvas—his reaction was visceral. It changed how he thought of art, and of style.

Advocacy, Activism, and Ice Cream

Advocacy, Activism, and Ice Cream

On September 16th, I joined hundreds of like-minded people in Los Angeles, California at the 2019 B Corp Champions Retreat to discuss how to equip business leaders to use business as a force for good.

Learning to Recycle (Again)

You keep a recycling bin, dutifully rinsing and sorting the cans from the cups, plastic bags from the jars. But how much of that recycling will actually be recycled?

Design in Mexington

Design in Mexington

Effective design doesn’t always mean conventional design. In Mexington, a community identifies with design rooted in tradition and the practical.

Web Performance + Ecological Impact

Web Performance + Ecological Impact

It takes a surprising amount of electricity for someone to view your website. But, there are tangible ways to lessen a site’s impact on the environment.