The Overseas Private Investment Corporation (OPIC) is the United States’ development finance institution. It helps domestic businesses invest in emerging markets. OPIC needed a name for a new initiative focused on empowering female entrepreneurs in developing countries. The initiative will mobilize $1 billion to invest in the world’s women. Women are drastically underrepresented in the global economy. We were asked to name their new initiative.
Women represent a multi-trillion dollar investment opportunity. As a whole, women make up the world’s largest emerging market – more than twice the size of India and China combined. In addition to representing an economic growth opportunity, empowering women provides stability. When women earn a competitive income, they spend 90 percent of it on their households. In considering names, we knew this program must evoke the many impacts investing in women can have. We created 2X, a name that represents both a multiplier effect as well as a subtle, chromosomal nod.