Audrey Grevious was a Lexington native and early leader of the civil rights movement in this city. She was the president of the Lexington NAACP for several years starting in 1957, and she was also a teacher for delinquent youths in the area. She pushed for the integration of area businesses. Her history in civil rights and education in the area makes her an inspiring force in the community to this day.
The Lexington Day Treatment Center is a joint operation of Fayette County Public Schools and the state’s juvenile justice department. Combining non-traditional education with behavioral treatment, the school helps students aged 12 to 17 to learn the academic and social skills they need to transfer back to their home schools to graduate. They do important work, but their name was attaching unintended stigma to their students. Inspired by Audrey Grevious’ legacy of good work, they decided to adopt her name. They engaged us to help them design a new look for their new name.
At this school, any student – no matter what their background is – can succeed. They wanted a brand that would serve as a beacon for young people who need it the most. With their mascot, the Champions, in mind, we built an identity that elevates what they do. More than a treatment center. More than a school. A place for transformation.
Scope of Work