John Boardman started his wealth management firm to create the kind of advisory team that he would want taking care of his own family. After his team grew, he realized he had outgrown Boardman Wealth Planning. He wanted to change everything from the ground up, because his look, name, and feel simply didn’t reflect where the team was going.
Now Ballast, this brand demonstrates the group’s convictions that money is personal and that it requires honed acumen to plan effectively. The team at Ballast acts as a counterbalance, providing stability for the journey.Their work requires that they see things differently. That they combine attention to detail with an eye toward the future at all times. Focus, perspective. This idea is at play in the mark. The colors are both confident and approachable. The photography is always in black and white; it’s minimal and contemplative. Color shines through as an accent, a chance to stop and think.The overall effect is both motivational and meditative.