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When Greg, Peter, and Clay set out to create a new type of commercial real estate firm, they brought a unique blend of experience, innovation, and digital expertise. Their vision for Block + Lot was to transcend traditional real estate, focusing instead on a deep passion for improving communities. They enlisted us to develop a name and identity that would accurately reflect and propel this forward-thinking approach.

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Our work centered on creating a visual identity that was both simple and distinct, designed to let the potential of each space speak for itself. We moved away from the cluttered, conventional imagery often seen in the industry. The core logo plays on blueprint aesthetics, utilizing negative space to evoke possibility and encourage viewers to envision what a property could become. 

Today, the Block + Lot brand is familiar and established, and has played a critical role in defining the professional services firm as a leader in the Central Kentucky real estate industry.

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"Looking back, the branding work we did with Bullhorn proved critical to our long-term success. For a people-centric professional services business, the brand, built on our collective values and client focus, has been a catalyst. It's increased our company's value and positively impacted the properties and clients we serve."

- Greg, Peter, and Clay, founders of Block + Lot

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