BMC is not afraid to get their hands dirty. This contracting company thrives on rising up to whatever gritty, insurmountable task is at hand. And they have both the vision and the know-how to see each project through to the end. It is the no-nonsense, creative people that set this company apart. We were engaged to help express their distinctive ethos with clarified offerings and an energized look and feel.
First, we developed language that spoke to their uncompromising spirit and ability to rise to any occasion. The tagline is a succinct distillation of the company – Powerful equipment. Visionary people. The visual identity picks up this cue with a vibrant blue and yellow and simple design choices. Then, we applied the company’s distinct personality in photography and a modern, streamlined website experience. With a bold visual and verbal identity on par with the company’s bold culture, together we set a strong foundation for continued growth.