Originally built in 1887, the Old Taylor Distillery had been abandoned, and sat in ruins for decades. Then in 2014, Castle & Key’s founders had the courage to leave behind comfortable careers to create something extraordinary. They loved Kentucky bourbon culture, but had a dream of something different. Something new.
We worked with the Castle & Key’s partners to build a brand for the senses with new language, photography, video, and a website. We wanted to showcase all of the beautiful subtleties of the products and the property, from guided tasting experiences to the parts of the property that don’t require a ticket, like exploring the botanical gardens and listening to the creek. What we created was an invitation to explore, to ask questions, to get to know Castle & Key.
SCOPE OF WORK
Photo Art Direction