In 2014, we were tasked with creating a film for the Rupp Arena renovation. We started throwing out the many things this new arena would do for the city of Lexington, for the University of Kentucky, and for the Bluegrass state as a whole. We rattled off things like job growth, competitive urban development, building a world-class city, etc. Then, we stepped back from the table and asked ourselves a question: For those who don’t live and breathe urban planning, architectural design, and civic initiatives, what will the Rupp renovation project mean?
Suddenly, the narrative in our heads changed. Rupp Arena is Rupp Arena because of the people who have trod its hallowed halls. Those people are the building’s foundation, not concrete and metal. By weaving the fly-through footage provided by the project’s vaunted architectural firms with historic and contemporary footage, we were able to highlight the jaw-dropping design work and the people who have made this building into the institution we all know and love today. Rupp Arena will always be hallowed ground and our goal was to reflect that in this film.