Council of State Governments: Leadership Development
Brand identity for The Council of State Governments
Challenge

For over 80 years, the Council of State Governments (CSG) has facilitated the exchange of thoughts and ideas among state elected officials from all three branches of government. A national organization with regional focus, they needed a visual identity that would more closely align their regional sub-groups with The Council proper. CSG tasked us with providing a functional identity system with a refreshed, revitalized symbol.

Opportunity

We worked to create a timeless, confident look to carry CSG into the modern political environment. Drawing from a shield as our primary motif, the CSG branding system pairs a primary symbol with a typographic treatment for each region. The symbol is dynamic. The brand architecture allows the sub-groups to identify themselves without being unrecognizable in their relationship to the overall organization. At the same time, the symbol is refined, elegant. Its energy is balanced by its sophistication.

Brand identity for The Council of State Governments
Brand identity for The Council of State Governments
Brand identity for The Council of State Governments
Brand identity for The Council of State Governments