When your company is focused on making a positive impact it can be difficult to talk about yourself. You don’t want to be disingenuous. But, at the same time, you want to tell the world about the cool things you are doing. FMS is a commercial cleaning company in Louisville, Kentucky dedicated to their front-line employees and the communities they live in. That can be hard to talk about in a way that doesn’t take advantage of the employees you are empowering.
We started the impact branding project with an audit. We pared down logos and pruned back language to ensure all applications are on-brand. Then, we got to work helping them tell the next chapter of their story. Rather than tell the world how great they are, they gathered the numbers and real stories. The resulting Sustainability Report illustrated the tangible, profound impact the company is having in their neighborhood and the greater Louisville area. And they kept going, growing deeper roots in their neighborhood and new roots in new places. The next year, we told this story through a second report that took time to celebrate new accomplishments, then looked resolutely to the future and what more is left to do.