In central Kentucky, the Hillenmeyer name is synonymous with landscaping. Family-owned and -operated Hillenmeyer Landscape Services has served the area for over 175 years. They’re a pillar in the community. In 2001, Stephen Hillenmeyer became the fifth-generation owner. He has worked to expand offerings, acquiring Weed Man and Mosquito Authority franchises and adding in-house services. Alongside his sons Chase and Seth, Stephen is leading the business into the next generation of ownership with a focus on progressive culture and growth. They engaged us to infuse their rich history into a refined, modern, and future-proofed brand.
We recommended moving the company name from Hillenmeyer’s to Hillenmeyer, signaling maturation from a local mom-and-pop shop to recognizable brand. The visual identity is elegant and polished, crafted to be memorable to clients and meaningful to the company. The mark is functionally versatile, providing the framework for future business endeavors. Hillenmeyer has grown up, and now they have a polished visual identity and naming strategy reflecting that growth.