Books are powerful tools. Especially for young students. They encourage them to dream, question the status quo, and think bigger. But it all depends on access. With recurring budget cuts to public schools, educators must choose between providing books and other classroom supplies, often digging into their own pockets to get what they need.
I Love Books is a new social enterprise that is not only passionate about reading but is determined to inspire students of all ages and backgrounds to discover their true potential. And its founder, Jonathan Beatty, has a passion like no other. He is on a mission to change the world and end illiteracy. With books.
The philosophy is simple: purchase with a purpose. I Love Books sells clothing and accessories that encourage consumers to put their money where their values lie—to wear their hearts on their sleeves. In turn, all of the profits purchase books for public schools. The organization also supports local nonprofits through grants and other donations.
We, too, believe that to read is to resist. It’s empowering. We wanted to help I Love Books launch with a purpose. Our shared focus on the Sustainable Development Goal 4 (Quality Education) inspired our partnership. We designed a visual identity to convey their desire to ignite a movement and developed language to communicate their scope with hope and tenacity.
Scope of Work
Photography by Joshua Jean-Marie