Two premier golf courses came together to form one unique club experience: Keene Trace. Champion Trace and Keene Run were already established clubs with loyal member following. Together, they offer uninterrupted play seven days a week, two outstanding clubhouse facilities, and double the sensational events. They engaged us to bring the two together under a unified, memorable brand.
Our work takes the courses’ exceptional setting as its inspiration, focusing specifically on the native wood duck’s feathers as our central motif. At the same time, this motif echoes the pattern on a golf ball. The result is a modified harlequin. Combining the setting and the game in a single image, this brand is graphic and elegant.