Kentucky Growers Insurance was established in 1896 by farmers who wanted to protect their homes. It’s a mutual insurance company, which means that they work for their policyholders. They’re dedicated to Kentucky’s families. With agents scattered across the state, they needed a cohesive brand identity to connect their agents with their policyholders. They called us after they tried to get their old logo embroidered on a polo shirt, to mixed results. We recommended a comprehensive rebrand to position them effectively for future work.
Kentucky Growers is proudly old fashioned. They have a vibrant history, and that’s a cornerstone of who they are. We spoke with a cross-section of agents representing a range of experience with the insurance provider. They shared some compelling stories with us, characterizing Kentucky Growers as uniquely empathetic. We took that to heart, simplifying their look and warming up their language to reflect this kind point of view.