As your company grows, it’s important to keep your brand aligned with that growth, and growth aligned with the core of your brand. Twenty-five years ago, LockNet emerged as a company that fabricated, delivered, and installed the right doors and locks for national companies. Seamlessly. Consistently. We first worked with LockNet in 2009 to create an identity that represented their commitment to rising to every challenge and keeping their clients safe and secure without cutting corners.
Over the next several years, LockNet grew exponentially. They opened a new office. Picked up more significant accounts. Added new offerings. The logo and identity we created continued to serve them through all of those changes. In 2018, we teamed back up to make refinements that further elevated their brand to reflect their level of expertise.
Our collaboration began with a series of language workshops and conversations with team members. We worked to capture the way they talk about themselves and their vision for the next chapter of growth. We audited existing language and examined how their visual identity was deployed across digital and print media.
We wrote new foundational language founded in the core values uncovered during the workshops and conversations. We refined the visual identity, outlining precise standards for color, sizing, and positioning of visual elements. We housed all of this in a digital style guide that can be easily accessed to ensure consistency. Then, we put that style guide to work with a new set of photos that illustrate LockNet’s range of offerings and expertise in their field. With a vision and the brand assets to get there, this clearsighted company is just getting started.