MCF Advisors is a financial services firm helmed by two industry veterans Bob Sathe and Dave Harris. With a strong reputation and a history of expert service, MCF was in a unique position to enhance their existing relationships and take their firm into a new chapter in their ongoing success story. They hired us to weave their respected, established history into a future-facing brand.
We worked with their team to build their website through consultation. Coordinating with their industry-specific web design company, we provided guidance on imagery, templates, language, and photography that would bring their new brand to life. MCF’s refreshed brand builds on their reputation, balancing personal moments with an emphasis on their unique, time-tested process. The visual identity is sophisticated; the language is similarly elegant. It is a direct translation of the sensibility of this firm, and, as the firm grows, the visual and verbal identity will provide a consistent, comprehensive frame for that growth.