Elizabeth Whitney spent years working at Morgan Meguire, a small firm serving many of the same public power clients for over 20 years. When Morgan Meguire closed, Elizabeth picked up the torch and partnered with her old boss to start their own boutique firm for public power groups across the country. She needed a new look to launch her new business, and show the world that her services were here to stay.
Elizabeth brings a fresh perspective to everything she does. With that in mind, we put together an identity that feels both young and sophisticated. The colors are refined, and the symbol says power without being literal. It’s something she and her close-knit team can own, taking this firm one more step in their work.