The northside of Lexington, Kentucky is a vibrant neighborhood connecting the city’s downtown with its countryside. Formerly a manufacturing hub, the neighborhood has experienced the gamut of economic health. When the North Limestone Community Development Corporation began in 2013, the neighborhood was on the edge of a resurgence led by the North Limestone Neighborhood Association and other related organizations. This group was established to execute the goals of those organizations. They came to us for a logo that would not only help them advance their work, but bring the neighborhood together.
Many Bullhorn employees live on the northside. Bullhorn is proud to call the northside home. We took this project and ran with it, collaborating on other ventures along the way. We proposed that they shorten their name to something quick and memorable, creating a portmanteau for the neighborhood to rally around. The mark is a stamp of sorts. Easy to apply everywhere it’s needed.