Permahill Farms: CBD Producer
Permahill CBD Branding

The CBD market has grown quickly in the past few years. This has led to a proliferation in CBD startups, which have presented consumers with more choices than answers. What makes CBD high quality? Where does my CBD come from? Who should I trust? We worked with the founders at Permahill Farms to help them differentiate their product and develop a clear voice in a cluttered industry.

Permahill Farms

Unlike much of the CBD market, Permahill Farms grow and process their own product. Seeing production through from seed to oil and adhering to a stringent manufacturing process gives them control over the quality of their CBD. But in an emerging industry, it’s not always apparent to the consumer what markers of quality are. Through a language workshop, we helped capture the particular principles that guide their work in a set of brand language. Then, we applied the new verbal and visual identity to a packaging design system that reflects their high standards. The end result is a brand identity that prioritizes clarity, transparency, and accessibility to information. That empowers the consumer.

Permahill Farms CBD LogoPermahill CBD Packaging Design
Permahill CBD Packaging Design
Permahill CBD Packaging Design
Permahill CBD Packaging Design
Permahill CBD Packaging Design

Scope of Work
Brand Strategy
Brand Identity
Brand Guidelines
Brand Language
Naming
Packaging Design