Picnic with the Pops is a summer tradition. Since 1980, this event has brought together generations of Lexingtonians around good food and drinks, good music, and good times. Presented with the Lexington Philharmonic, this annual event features a standout performer in a themed evening of music in an iconic setting, Keeneland’s Keene Meadow. After over 30 years of exceptional experiences, Picnic with the Pops was ready to open up their event to a wider audience. With reserved tables and general picnic blanket seating, the reach for the event is expanding – including a new generation of attendees. The folks at Picnic with the Pops engaged us with the vision of extending this event’s appeal to a new generation while staying true to its unique origins.
We created a brand identity to translate this annual thrilling experience.The central mark is exclamatory. The colors pay homage to quintessential Lexington, but their vibrancy sets them apart. In combination with clean, contemporary typography, these fundamental design elements translate Picnic with the Pops’ memorable, sophisticated, and festive experience. And, with the signature photography treatment, the Picnic with the Pops stamp can be applied to past, present, and future event photography. As the event grows, the brand will grow with it. With gorgeous photography from Magnus at Glint Studios and evocative video from Ian Friley at Kong Productions, this project was a dream to work on.