We’re all distracted. Behind the wheel, crossing the street, or commuting on two wheels. Lexington’s downtown area is no place to zone out. The city of Lexington engaged us to help carry out a campaign intended to jog people out of their comfort zones and get them to think twice about how they move through the city.
We worked with the city to launch this initiative, called Safe Streets. The goal was to raise awareness on the road for pedestrians, bikers, and drivers. Starting with pedestrians, this campaign uses sidewalk stenciling, bus ads, and utility box wraps. The eye-catching colors and designs encourage being present and aware. So heads up – with installations all around town, you might just become part of the Safe Streets campaign, too.