In business litigation, chest-puffing is so rampant it is almost a rule. Tachau Meek is an exception in every sense of the word. Most business litigation firms are bloated and market through aggressive, braggadocious language. By contrast, Tachau Meek is small. It comprises seven attorneys. And they let their work speak for itself. They have fought on the winning side of some of the most significant jury verdicts in Kentucky history.
We worked with the firm’s principals to articulate exactly what differentiates them: Their steadfast devotion to their clients. We started by helping them write a pledge to their clients, using personal, direct, and smart language to make their commitment real. That was a significant learning opportunity for our team. By collaborating with them early, we were able to identify clear attributes that would guide the concept process.
Their new thoughtful brand identity closely translates their exceptionalism and makes room for growth. With Magnus Lindqvist’s sensitive portraits, their website and materials are true to the people they represent.
Their website is inspired by their office space. Their office is in the center of Louisville, Kentucky, near the top of a business tower. With sweeping views and great natural light, it lends itself to gallery use. They work with a local art gallery to curate a rotating collection of unique artists’ work in their space. This collection is always surprising. We drew from this to build a website that showcases photography and design through white space, like a gallery.
We helped them launch their new branding through their social media and their office space. Using their homebase as a primary brand touchpoint, we redesigned signage to provide a seamless transition.